“Turns out that optimizers are more unhappy than satisficers, because the latter can stop worrying and enjoy what they’ve got, while the former will keep searching forever, or will settle for something (or someone) out of necessity, and yet feel like they could have gotten a better outcome had they continued the search (as in “the neighbor’s grass is always greener,” or “look for the one person who is your soul mate,” and similar nonsense). Moreover, the difference between the two groups is most striking when there are many choices: contrary to what most people seem to think (witness the American obsession with health plans that allow unlimited choice of doctors), too many choices have a paralyzing effect, and start a perennial chain of conterfactual thinking (“had I gone with the other brand of cereal I would have been happier”) that increases frustration and diminishes happiness.”
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